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    Alcoholic Drinks

    Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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    Strategy Briefing

    Strategy Briefing

    Wine in Eastern Europe

    Jan 2020

    Eastern Europe is witnessing moderate recovery of wine after historic decline. Georgia, Ukraine, Poland and Romania are amongst the countries expected to contribute significantly to the forcasted growth of the category, although partially being ...

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    Pernod Ricard Groupe in Spirits

    Jan 2020

    Pernod Ricard is ranked second in spirits globally and has a portfolio covering a broad range of products. Asia Pacific leads company sales by volume, with a significant contribution from the growing other whiskies category in India. Pernod Ricard is...

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    Heineken NV in Beer

    Dec 2019

    As the second largest brewer in the world, after AB InBev, Heineken continues to grow globally and gain share from competitors. The Dutch brewer is increasingly focusing on Latin America, Asia and Africa but is also growing on the back of ...

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    Strategy Briefing

    Strategy Briefing

    Global Cider/Perry: Prospects and Pitfalls

    Dec 2019

    Cider/Perry has been among the fastest growing alcoholic drinks categories of the past five years. Volumes remain heavily reliant on a few markets, led by the UK, but popularity is expanding globally. Cider is a highly cyclical category driven by ...

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q4 2019

    Nov 2019

    In the second half of 2019, the global growth outlook has deteriorated, with worsening trade tariff risks, greater geopolitical uncertainty in the Middle East, worsening business and consumer confidence, and slower output growth. We have downgraded...

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    Strategy Briefing

    Strategy Briefing

    Time to Throw Away the Lime? The New Age of Tequila

    Nov 2019

    Tequila is the fastest-growing of the major spirits categories, thanks to booming demand from its two key markets of Mexico and the US. The core of the category remains in the value brands that are still driving volume growth, but the attention is ...

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    Strategy Briefing

    Strategy Briefing

    Wine in Asia Pacific

    Nov 2019

    Asia Pacific is the second largest market for wine consumption in volume terms, driven primarily by China, Japan and South Korea. The region offers significant potential due to its large customer base, rising disposable incomes and favourable ...

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    Accolade Wines Ltd in Alcoholic Drinks

    Nov 2019

    Formed as a result of Constellation Brands’s divestment of its UK and Australian operations, Accolade became one of the top three global vintners as a result of its acquisition strategy and strong position in the UK and Australia. Carlyle’s purchase ...

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    E&J Gallo Winery in Wine

    Nov 2019

    E&J Gallo continues to lead global wine volumes, as a result of its undisputed leadership in its domestic US market. In line with other global vintners, the company is working to position its wine offer upmarket and expand its geographic scope, ...

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    Treasury Wine Estates Ltd in Wine

    Nov 2019

    Treasury Wine Estates’ key strategy is to expand its product portfolio upmarket and divest its low priced commercial wines. It also aims to increase its geographic coverage, supported by an improved distribution network in key markets, in particular ...

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    Viña Concha y Toro SA in Wine

    Nov 2019

    The world’s seventh largest vintner in volume terms, Viña Concha y Toro, is engaged in a strategy of aggressive, export-driven international expansion. This profile analyses the Chilean company’s strategic development across its key markets, ...

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    Strategy Briefing

    Strategy Briefing

    Looking Back on the White Claw Summer: Inside the American Hard Seltzer Explosion

    Nov 2019

    The hard seltzers category has emerged seemingly overnight to become the most talked-about area of alcoholic drinks in the US. Hard seltzers offer a new kind of drinking experience to increasingly wellness-oriented consumers who are still looking to ...

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    Strategy Briefing

    Strategy Briefing

    Competitor Strategies in Alcoholic Drinks

    Nov 2019

    Beer, wine and spirits each require different approaches to growth due to the variations in production, distribution and consumption. Premiumisation remains a strategic priority actress alcoholic drinks categories as volume growth opportunities ...

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    Molson Coors in Beer

    Oct 2019

    Molson Coors is the fifth largest brewer worldwide, but remains dependent on a small number of markets. The company’s recent activity to re-energise its lagers has been complicated by decreasing volumes and the rise of premiumisation. In response, ...

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    Strategy Briefing

    Strategy Briefing

    Spirits in Asia Pacific

    Oct 2019

    Asia Pacific is the largest spirits market region globally, as a result of its large population, despite low per capita consumption. Growth in the region is largely influenced by China and India, its two biggest markets. While the region is currently...

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    Strategy Briefing

    Strategy Briefing

    Beer Global Value Shares: Quality Over Quantity?

    Oct 2019

    Euromonitor International’s new global value shares reveal some notable differences in the volume and value leaderboards for beer. Premiumisation has been one of the defining characteristics of the beer industry for some time, and increasing ...

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    Strategy Briefing

    Strategy Briefing

    Spirits Global Value Shares: The Race to Premiumisation

    Oct 2019

    With spirits continuing its journey towards premiumisation, the global spirits company and brand rankings reflect the dynamics within this shifting industry. This briefing highlights the most interesting trends in global and regional value and volume...

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    Strategy Briefing

    Strategy Briefing

    The Global Outlook for Whiskies

    Sep 2019

    Whiskies has been a standout category within spirits around the world in recent years, with the still-dominant Scotch category increasingly sharing the spotlight with the vibrant and growing American, Irish and Japanese whiskies. Rising incomes in ...

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    Strategy Briefing

    Strategy Briefing

    Cannabis in Confectionery: Craving Disruption?

    Sep 2019

    Cannabis is disrupting most major FMCG industries from alcohol to beauty, and pet care to pharma. But what about the confectionery industry? Facing stalling growth and a sugar rush of health trends curtailing sales, diversification and value-added ...

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    Strategy Briefing

    Strategy Briefing

    Beer in Asia Pacific

    Sep 2019

    Asia Pacific is the largest beer market region globally, although leading markets of China and Japan are on the decline, induced by ageing demographics and switching to alternative beverages. Increased disposable income and the premiumisation trend ...

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