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    Denmark

    Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

    Denmark StatisticsConsumer Lifestyles in DenmarkDenmark Country BriefingsFuture Demographics: Denmark in 2030

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      Country Report

      Country Report

      Organic Beverages in Denmark

      Jan 2020

      Danish consumers are the highest consumers of organic products in the world and this continues to drive sales of organic beverages across all categories. Demand remained strong in 2019 as the health and wellness trend continued to encourage Danish ...

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      Country Report

      Fortified/Functional Beverages in Denmark

      Jan 2020

      FF energy drinks accounted for the majority of total FF beverages value sales throughout the review period, and in 2019 continued to achieve strong growth. Despite some media attention about the negative effects of energy drinks consumption, such as ...

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      Country Report

      Country Report

      Health and Wellness in Denmark

      Jan 2020

      Health and wellness in Denmark recorded further solid growth in 2019 as Danish consumers continue to demand healthier and more natural products with fewer additives. Demand for organic products is particularly strong, with Denmark having the highest ...

      US$2,100
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      Country Report

      Country Report

      Organic Packaged Food in Denmark

      Jan 2020

      Denmark is the organic world champion, meaning that the country has the highest share of organic food revenue on a global scale. The current situation is a consequence of a number of things, for instance the government’s strategic support of local ...

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      Country Report

      Country Report

      Naturally Healthy Beverages in Denmark

      Jan 2020

      Sales of NH beverages continue to be supported by the strong health and wellness trend, which has led to demand for products that are more natural, without added sugar, fat, preservatives or other potentially harmful ingredients. NH tea and NH ...

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      Country Report

      Country Report

      Fortified/Functional Packaged Food in Denmark

      Jan 2020

      The importance is vitamin D is increasingly promoted; however, most consumers purchase it as a dietary supplement in tablet form. One of the reasons for this trend is the lack of vitamin D-fortified products. These products are surprisingly rare on ...

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      Country Report

      Country Report

      Naturally Healthy Packaged Food in Denmark

      Jan 2020

      Naturally healthy products are popular in Denmark, however in most categories they carry additional health claims and growth rates are therefore manifesting in those categories. For instance, many naturally healthy NPDs are also organic or fortified ...

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      Country Report

      Country Report

      Free From in Denmark

      Jan 2020

      Free from gluten and lactose diets have become somewhat a synonym for a healthy lifestyle in Denmark. The main reason behind the growing popularity of free from products is that Danes, to an increasing degree, want to decide what they put into their ...

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      Country Report

      Country Report

      Better For You Packaged Food in Denmark

      Jan 2020

      A high sugar intake is still one of the main causes of obesity in Denmark. Approximately 60% of Danish children and 40% of Danish adults eat more sugar than recommended by the Danish authorities. The government’s attempt to increase sugar taxes in ...

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      Country Report

      Country Report

      Better For You Beverages in Denmark

      Jan 2020

      The health and wellness trend continued to drive growth in BFY beverages as many consumers want to reduce their sugar consumption. Also, the summer of 2019 was relatively good in Denmark, although not as hot as 2018, supporting sales of BFY ...

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      Country Report

      Large Cooking Appliances in Denmark

      Jan 2020

      Manufacturers are adding extra features to their ovens to promote greater versatility in meeting changing household demands. These features respond to consumers’ keenness to explore and test out new cooking techniques. Therefore, ovens are ...

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      Country Report

      Small Cooking Appliances in Denmark

      Jan 2020

      Denmark is traditionally a coffee drinking nation, although the consumption of coffee and use of coffee making products is constantly evolving. The traditional preference for filter coffee, which is perceived to be the “healthiest” or least harmful ...

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      Country Report

      Food Preparation Appliances in Denmark

      Jan 2020

      The health and wellness and convenience trends continue to have a strong influence on food preparation appliances in Denmark. This is reflected in new product development in the category. For example, in 2019, Procter & Gamble Danmark launched Braun ...

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      Country Report

      Country Report

      Consumer Appliances in Denmark

      Jan 2020

      Overall, consumer appliances is seeing a moderate, but faster increase in retail volume sales in 2019, compared with 2018. A number of key developments and trends are pushing sales of new consumer appliances in Denmark. Higher disposable incomes and ...

      US$2,650
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      Country Report

      Country Report

      Air Treatment Products in Denmark

      Jan 2020

      Air treatment products, especially cooling, sales are strongly susceptible to the weather. The very hot summer of 2018 provided a strong boost to cooling retail volume sales. However, growth in cooling volume sales was marginal in 2019, as a hot ...

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      Country Report

      Country Report

      Dishwashers in Denmark

      Jan 2020

      Due to hectic lifestyles, and the subsequent value placed on convenience and time, dishwashers are increasingly perceived as an essential rather than optional household appliance. Convenience, expense and sustainability are the key drivers of the ...

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      Country Report

      Country Report

      Personal Care Appliances in Denmark

      Jan 2020

      Personal care appliances, especially hair care and oral care products, remain popular among Danish consumers. The strong consumer interest in their appearance supports volume sales in a mature category. Beards have become trendy in Denmark and hair ...

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      Country Report

      Country Report

      Vacuum Cleaners in Denmark

      Jan 2020

      The move towards a smart 500彩票下载app二维码 is still more likely to begin with small rather than major appliances, with robotic vacuum cleaners a prime choice. The growth in retail volume sales of robotic vacuum cleaners remains very strong in 2019. Robotic vacuum...

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      Country Report

      Country Report

      Refrigeration Appliances in Denmark

      Jan 2020

      In 2019, refrigeration appliances rebounded from a decline in retail volume sales in 2018, supported by positive economic indicators. The stagnation in sales in 2017 and 2018 also suggests more households were approaching the end of their replacement...

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      Country Report

      Country Report

      Microwaves in Denmark

      Jan 2020

      While convenience and speed underpin the demand for microwaves, households are seeking greater adaptability and functionality in their choice of appliance. This is reflected in new product developments, which encompass the attributes of innovative ...

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