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    Digital Consumer

    Market research on digital consumers, including insights on how they connect to the internet and how they spend digitally. Cross-comparable statistics exploring the digital landscape and digital commerce habits globally.
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    Strategy Briefing

    Strategy Briefing

    Digital Innovators: Digitally Native Brands Move Offline

    Nov 2019

    As the costs of online customer acquisition and digital marketing have grown in recent years, DNVBs are increasingly considering their physical presence, leading many brands to open temporary and permanent brick-and-mortar stores. Some DNVBs have ...

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    Strategy Briefing

    Strategy Briefing

    Digital Innovators: Blockchain

    Oct 2019

    As the hype around blockchain grows, businesses are recognising its potential to become the next market disruptor. Promising fraud protection and traceability, it revolutionises the supply chain and opens a new era of digital identification. As with ...

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    Strategy Briefing

    Strategy Briefing

    Digital Innovators: Augmented Reality/Virtual Reality

    Aug 2019

    Once considered fringe technologies, augmented reality and virtual reality are quickly gaining in practicality. The ubiquity of smartphones has enabled widespread AR usage among consumers, while VR hardware has become increasingly affordable. ...

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    Strategy Briefing

    Strategy Briefing

    Digital Commerce in the Middle East and Africa

    Aug 2019

    The Middle East and Africa recorded significant e-commerce growth, with improved digital and payment infrastructure. Adoption of digital wallet has also been stronger than some Western markets. However, digitisation is still uneven and while GCC ...

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    Country Report

    Country Report

    Digital Consumer in Saudi Arabia

    Jul 2019

    The payments ecosystem continued to see significant developments in the Kingdom during 2018, with significant investment made to transform the payments sector. Consumers are now more digitised and technology orientated, and mobile remains at the core...

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    Country Report

    Country Report

    Digital Consumer in the United Arab Emirates

    Jul 2019

    The United Arab Emirates remains a regional leader in digital connectivity and digital commerce. The country’s strategy for fostering digital development has managed to strike the perfect balance between supply and demand, with consumers becoming ...

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    Strategy Briefing

    Strategy Briefing

    Digital Commerce in Western Europe

    Jul 2019

    Digital commerce in Western Europe is characterised by significant differences across countries. While Northern and Continental Europe are at the forefront of remote and proximity digital commerce, Turkey, Italy and Spain are still catching up. ...

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    Strategy Briefing

    Strategy Briefing

    What Asia Can Teach the Rest of the World About Digitally Inspired Commerce

    Jul 2019

    No region illustrates the emergence of the digital consumer better than Asia Pacific. The expansion of connectivity has rewired life for the region’s newly connected consumers, with these consumers embracing the ubiquity of the device more so than ...

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    Strategy Briefing

    Strategy Briefing

    Digital Disruptors: The Global Competitive Landscape of Social Media

    Jul 2019

    Social Media platforms enable users to stay connected with friends, family and people with similar interests. This briefing includes profiles on Facebook, Facebook Messenger, Instagram, LinkedIn, Pinterest, Skype, Snapchat, Twitter, WhatsApp, ...

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    Country Report

    Country Report

    Digital Consumer in South Korea

    Jul 2019

    South Korea’s government is aiming to commercialise 5G for the first time in the world on 5 April 2019. South Korea’s big three telecommunications companies, SK Telecom, KT and LG UPlus, are preparing 5G network services. Samsung Electronics is ready...

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    Country Report

    Country Report

    Digital Consumer in Germany

    Jul 2019

    A built-in scepticism and mistrust of banks influenced by historic events can be seen as one reason why Germans still prefer cash for small purchases or electronic bank transfers for large ones, compared to mobile or card payments in 2018. Generally,...

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    Country Report

    Country Report

    Digital Consumer in South Africa

    Jun 2019

    In 2018, digital commerce benefited from enhanced coverage in 4G connectivity, affordability of entry-level smartphones and lowering data costs. The trend was supported by fin-tech which leveraged innovations in mobile apps and connectivity devices. ...

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    Country Report

    Country Report

    Digital Consumer in Taiwan

    Jun 2019

    In terms of number of internet users, Taiwan trails behind the most advanced markets, notably Japan, South Korea and Singapore, in terms of mobile and fixed broadband coverage in Asia Pacific. Taiwan is becoming increasingly competitive to the three ...

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    Country Report

    Country Report

    Digital Consumer in Australia

    Jun 2019

    Australia’s digital consumer landscape is in the best shape it has ever been, largely due to strong investment in infrastructure and the strong recent efforts of leading local retailers to make up for lost time by diving into the rapidly developing ...

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    Country Report

    Country Report

    Digital Consumer in the Philippines

    Jun 2019

    The year 2018 may be described as the year of digital commerce in the Philippines not just in retailing but in other tech-related sectors such as online travel, digital streaming, ride hailing, and on-demand food delivery. E-commerce was first ...

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    Country Report

    Country Report

    Digital Consumer in China

    Jun 2019

    With further improvement and growing acceptance of online purchasing and digital payment solutions, digital payment has been making stable progress over the review period. Digital payment, without the involvement of cash in transaction, has been ...

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    Country Report

    Country Report

    Digital Consumer in Thailand

    Jun 2019

    The government has been promoting Thailand 4.0 as a key campaign to improve Thailand’s economy through digital technology and innovation. Since the usage of digital technology in Thailand is constantly growing, the government expects to see every ...

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    Country Report

    Country Report

    Digital Consumer in Spain

    Jun 2019

    Spain is a country with high mobile internet penetration. 3G coverage stands at almost 100% of the population and around 85% of Spanish people have 4G coverage. In terms of 5G development, Spain strives to be among the leaders in Western Europe in ...

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    Country Report

    Country Report

    Digital Consumer in France

    Jun 2019

    Digital commerce in France is experiencing rapid growth. France is the third-largest e-commerce market in Europe and ranks fifth in the world. Since the election of current president Emmanuel Macron in 2017, efforts to make France a digital leader ...

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    Country Report

    Country Report

    Digital Consumer in Poland

    Jun 2019

    Poland remains one of the key e-commerce markets in Central and Eastern Europe. Digital connectivity and online purchasing continue to expand and digitalisation is a strong trend that is visible on a daily basis. Consumers increasingly want to handle...

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