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    Germany

    Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

    Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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      Country Report

      Country Report

      Fresh Food in Germany

      Feb 2020

      Sales of fresh food showed a slight increase in total volume terms in Germany in 2019, roughly in line with the performance a year earlier. In spite of the high levels of maturity and saturation in the market the stagnation or decline seen in the ...

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      Country Report

      Country Report

      Eggs in Germany

      Feb 2020

      Sales of eggs continued to grow in Germany in 2019. One of the main contributors is the considerable content of vitamins and minerals in eggs that consumers have become increasingly aware of as they search for healthy nutrition. Considered a source ...

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      Country Report

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      Fish and Seafood in Germany

      Feb 2020

      Due to Germany’s geography, with a short coastline and with many densely populated areas located several hundreds of kilometres away from the coast, fish and seafood are not traditionally major components of the population’s diet. Per capita volume ...

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      Sugar and Sweeteners in Germany

      Feb 2020

      Germany already has a substantial level of sugar consumption, which comes from different sources, for example soft drinks. Efforts are being made through social media and by government bodies to raise public awareness of the increased risk of ...

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      Pulses in Germany

      Feb 2020

      Having long accounted for a rather small portion of the everyday diet of Germans and considered as a very simple food, pulses have started to receive more attention from consumers. The rising sales are being driven, in part, by the increasing spread ...

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      Fruits in Germany

      Feb 2020

      After returning to positive growth in 2018, sales of fruits increased again in 2019 Germany. Fruits are perceived as a healthy option between meals and a great source of vitamins and minerals. German consumers therefore like to include fruit in their...

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      Starchy Roots in Germany

      Feb 2020

      Potatoes continued to dominate sales of starchy roots in Germany in 2019, with the potatoes performance therefore also controlling the overall category’s performance, with both recording healthy growth in the final year of the review period. Even ...

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      Meat in Germany

      Feb 2020

      Total volume sales of meat continued to see a small decline in 2019. Overall meat volume sales continue to be undermined by a decline in pork, the largest category. Pork, along with other types of red meat, is increasingly seen as being less healthy ...

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      Nuts in Germany

      Feb 2020

      Consumption of nuts continued to record strong growth in Germany in 2019. As consumer consciousness of healthy eating habits continues rising, nuts are seen as a perfect addition to the everyday diet. As these products can be rich in magnesium, ...

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      Ready Meals in Germany

      Feb 2020

      The convenience trend is by far the main contributor to the positive performance of ready meals in Germany. Busy lifestyles and less time and willingness to cook from scratch are expected to have a positive influence on ready meals performance over ...

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      Edible Oils in Germany

      Feb 2020

      Plant-based oils as a healthier alternative to animal fats continue to see increasing demand. Sunflower oil in particular remains popular, however, consumer interest in rapeseed oil is expected to increase further, which is reflected in both value ...

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      Country Report

      Sauces, Dressings and Condiments in Germany

      Feb 2020

      Convenience trends are expected to positively affect sales of sauces, dressings and condiments in Germany. However, the main growth continues to be driven by table sauces. The contributors to this development remain barbecue sauces, chilli sauces, ...

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      Country Report

      Soup in Germany

      Feb 2020

      Overall, soup in Germany is a very mature category with clear signs of saturation. Generally, it is perceived by consumers as old-fashioned and not very interesting in terms of lack of innovations, especially in shelf-stable or dehydrated formats. ...

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      Country Report

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      Packaged Food in Germany

      Feb 2020

      In 2019, packaged food sales in Germany recorded low single-digit growth in current retail value terms, matching the growth rate seen in 2018. Packaged food’s high level of maturity, intense price competition in modern grocery retail channels and a ...

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      Country Report

      Country Report

      Sweet Spreads in Germany

      Feb 2020

      Sweet spreads is enduring a challenging environment in Germany but overall, positive development is expected over the forecast period. Among the limitations, the main ones are the declining frequency of people having breakfast at 500彩票下载app二维码, and the ...

      US$990
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      Country Report

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      Fortified/Functional Packaged Food in Germany

      Jan 2020

      The FF packaged food performance in 2019 was very much in line with the review period CAGR – with both figures reflecting stagnating sales in current value terms. FF packaged food is being undermined by the lack of products available in many ...

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      Country Report

      Country Report

      Organic Beverages in Germany

      Jan 2020

      Organic is a major trend in Germany, with organic produce becoming increasingly mainstream. Consumers continue to demand high quality, with organic products known to have undergone strict quality controls. Organic beverages is expected to continue to...

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      Country Report

      Country Report

      Better For You Beverages in Germany

      Jan 2020

      With reduced-fat beverages having negligible sales and reduced-caffeine beverages again recording declining sales, reduced-sugar products continued to dominate BFY beverages in 2019, and also continued to drive overall sales growth. Consumers looking...

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      Country Report

      Country Report

      Health and Wellness in Germany

      Jan 2020

      Both health and wellness packaged food and beverages continued to record solid current value growth in 2019, with free from packaged food and FF and organic beverages posting the best performances. Consumers are increasingly looking for authentic and...

      US$2,100
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      Country Report

      Country Report

      Better For You Packaged Food in Germany

      Jan 2020

      As in the previous years of the review period, BFY packaged food recorded slower growth than overall HW packaged food in 2019. This was partly due to BFY packaged food sales being dominated by reduced-fat products, predominantly dairy products, with ...

      US$990
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