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    Italy

    Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

    Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030

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      Country Report

      Country Report

      Naturally Healthy Beverages in Italy

      Jan 2020

      NH bottled water is a saturated category in Italy. Per capita consumption has reached its limit, and it is becoming more difficult for manufacturers to attract new consumers. In 2019, retail current value growth was mostly driven by volume growth in ...

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      Country Report

      Country Report

      Organic Beverages in Italy

      Jan 2020

      As consumers’ attention is increasingly focused on health and wellness, demand for organic beverages is increasing in Italy. The organic trend has been less dynamic in hot drinks than soft drinks, with organic soft drinks seeing by far the strongest ...

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      Country Report

      Country Report

      Better For You Beverages in Italy

      Jan 2020

      Reduced sugar remained the biggest category within BFY beverages in 2019, whilst reduced caffeine continued to attract less consumer interest, seeing a retail current value decline. Due to busier lifestyles, Italians are increasingly looking for ...

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      Country Report

      Country Report

      Fortified/Functional Packaged Food in Italy

      Jan 2020

      Although some categories saw retail current value growth in FF packaged food in 2019, the overall category showed a negative performance, not only in 2019, but in all years of the review period. The decline in the Italian market has been driven by ...

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      Country Report

      Country Report

      Organic Packaged Food in Italy

      Jan 2020

      Within organic dairy, organic milk continued to register an impressive retail current value performance in 2019. Consumers value premium, zero-distance and locally-sourced, so the organic milk taps into various market drivers. Hay milk, which is ...

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      Country Report

      Country Report

      Health and Wellness in Italy

      Jan 2020

      Health and wellness is a key trend in both packaged food and beverages in Italy, with all manufacturers facing challenges and opportunities in line with this trend. Health and wellness (HW) packaged food and HW beverages both continued to see retail ...

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      Country Report

      Country Report

      Better For You Packaged Food in Italy

      Jan 2020

      BFY packaged food returned to growth in retail current value terms in 2019, after several years of decline early in the review period, followed by stability in 2018. Italian consumers are increasingly interested in eating healthily and staying fit. ...

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      Country Report

      Country Report

      Free From in Italy

      Jan 2020

      Free from continued to see strong retail current value growth in Italy in 2019. Free from gluten cakes (and pastries) performed better than free from gluten sweet biscuits. The latter category suffered from an average unit price decline in 2019, as ...

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      Country Report

      Country Report

      Fortified/Functional Beverages in Italy

      Jan 2020

      FF bottled water recorded double-digit retail current value growth in 2019, which is expected to continue over the forecast period. Consumers are increasingly moving from carbonates and juice to bottled water, as it is perceived as the most healthy, ...

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      Country Report

      Country Report

      Naturally Healthy Packaged Food in Italy

      Jan 2020

      NH high fibre pasta registered strong retail current value growth in 2019. The main reason is that such products favour gut health, whilst the taste and the nutritional value are improving thanks to continuous innovation. Changing eating habits are ...

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      Country Briefing

      Country Briefing

      Sustainability: Italy

      Jan 2020

      Italy ranks 13th out of 17 Western European economies in the Environmental Sustainability Index in 2018, as the country continues to rely on fossil fuels for energy generation, the agriculture and environment is extremely vulnerable to global ...

      US$250
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      Strategy Briefing

      Strategy Briefing

      Watches in Western Europe

      Jan 2020

      Value sales of watches in Western Europe declined in 2019, dragged down by a weak performance by the basic and mid segments, as consumers move to smartwatches and/or hybrid ones. A positive showing by high-end watches across countries in 2019 and ...

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      Country Report

      Country Report

      Luxury Timepieces in Italy

      Jan 2020

      Luxury timepieces continued to see healthy current value growth in 2019. However, the increase was slightly lower compared with 2018, as domestic demand was negatively impacted by greater political and economic uncertainty in Italy. Luxury timepieces...

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      Country Report

      Country Report

      Luxury Portable Consumer Electronics in Italy

      Jan 2020

      Although luxury portable consumer electronics saw a far better performance in 2019 than was seen in 2018, there was still a small current value decline. This was due to the double-digit decline seen by luxury mobile phones. Despite the increasing ...

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      Country Report

      Country Report

      Super Premium Beauty and Personal Care in Italy

      Jan 2020

      Super premium beauty and personal care continued to record current value growth in 2019, despite lower consumer confidence due to greater economic and political uncertainty. It showed it could be resilient during less favourable economic times. ...

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      Country Report

      Country Report

      Luxury Foodservice in Italy

      Jan 2020

      The rise of experiential luxury, which is also driving growth in luxury hotels, continued to positively impact luxury foodservice in 2019. This trend saw consumers’ focus shift from “owning” to “being”, and led them to invest more in unique and ...

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      Country Report

      Country Report

      Luxury Writing Instruments and Stationery in Italy

      Jan 2020

      Luxury writing instruments and stationery saw little sales movement in 2019, due to lower consumer confidence. Moreover, category development continued to be curbed by the growing penetration of electronic devices, such as smartphones. These tend to ...

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      Country Report

      Country Report

      Luxury Hotels in Italy

      Jan 2020

      Luxury hotels maintained a stable current value growth rate in 2019. International tourism flows increased in recent years in Italy, as travellers played it safe and avoided terror-hit destinations such as France. However, beyond this temporary ...

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      Country Report

      Country Report

      Premium and Luxury Cars in Italy

      Jan 2020

      After several years of strong growth in the early review period, luxury cars saw a decline in 2018, which continued in 2019. Sales were negatively affected by decreasing consumer confidence, linked to greater political and economic uncertainty. This ...

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      Country Report

      Country Report

      Designer Apparel and Footwear (Ready-To-Wear) in Italy

      Jan 2020

      Designer apparel and footwear (ready-to-wear) saw similar current value growth in 2019 to the previous two years. Although Italians were still responsible for the majority of value sales, the share of international retail expenditure increased. In ...

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