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    Kenya

    Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

    Kenya StatisticsConsumer Lifestyles in KenyaKenya Country BriefingsFuture Demographics: Kenya in 2030

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      Strategy Briefing

      Strategy Briefing

      Income and Expenditure in Middle East and Africa

      Jan 2020

      Africa and the Middle East’s growing population and high levels of unmet potential all make the region an exciting prospect. However, despite a growing middle class, the largest population growth in 15 out of 20 countries is the lowest income group. ...

      US$1,325
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      Country Profile

      Country Profile

      Kenya: Country Profile

      Jan 2020

      Kenya will enjoy healthy economic gains in 2019. Momentum should be sustained this year on the back of public infrastructure spending and despite the interest rate cap likely continuing to weigh on the domestic economy. The persistence of drought ...

      US$150
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      Country Briefing

      Country Briefing

      Business Dynamics: Kenya

      Dec 2019

      Kenya’s business environment rankings continue improving, but numerous challenges remain. The country struggles dealing with poor economic freedom, high corruption, an ineffective education system, and skills shortage. Social issues, such as high ...

      US$250
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      Country Report

      Country Report

      Soft Drinks in Kenya

      Dec 2019

      Soft drinks continued to record volume sales growth in the retail channel in 2019, boosted by real GDP growth, rising disposable incomes and the lack of safe access to clean drinking water in many parts of the country. Increasing on-the-go ...

      US$2,100
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      Country Report

      Country Report

      Bottled Water in Kenya

      Dec 2019

      The implementation of the Excisable Goods Management System (EGMS) on bottled water, as well as juices, carbonates, energy drinks and other non-alcoholic drinks, stands to benefit water safety in the country. This move, enacted in 2019, involves the ...

      US$990
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      Country Report

      Country Report

      Carbonates in Kenya

      Dec 2019

      The carbonates category is expected to continue growing amidst fierce competition among players, with new entrants set to gain share. During 2019, Bidco Africa Ltd launched its Bubble Up and Planet carbonate ranges, setting the scene for intensified ...

      US$990
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      Country Report

      Country Report

      Energy Drinks in Kenya

      Dec 2019

      Brands are increasingly creative with how they reach their target consumers and are taking different routes to raising product awareness. For example, Red Bull and new entrant Hypno have been running activation campaigns in campuses around Nairobi in...

      US$990
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      Country Report

      Country Report

      Concentrates in Kenya

      Dec 2019

      Manufacturers are increasingly being required to innovate their products to ensure they contain lower sugar content as well as provide nutritional information. This is amid rising health concerns among consumers globally who are aware of the ...

      US$990
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      Country Report

      Country Report

      Juice in Kenya

      Dec 2019

      The juice category is set to remain dynamic in the forecast period, with growth supported by increasing demand for healthy products. This demand has already led both multinationals and local firms to shift their focus to fruit juices. For example, in...

      US$990
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      Country Briefing

      Country Briefing

      Sustainability: Kenya

      Dec 2019

      Kenya ranks 75th (out of 97) in the global Environmental Sustainability Index, given the number of economic, environmental and infrastructural challenges the country faces. A major part of the country’s population does not have access to electricity,...

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      Country Briefing

      Country Briefing

      Economy, Finance and Trade: Kenya

      Dec 2019

      Kenya’s economy has recovered strongly, following the negative impact of the 2017 drought on agricultural output. Exports are growing, thanks to higher Chinese demand particularly for its horticultural products. Nonetheless, significant reliance on ...

      US$250
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      Country Report

      Country Report

      Tea in Kenya

      Nov 2019

      Tea remained the most popular hot drink in Kenya in 2019, supported by the country’s tea production that offers a distinctive flavour and characteristics, in addition to enjoying a strong export market. The category is dominated by black tea bags; ...

      US$990
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      Country Report

      Country Report

      Hot Drinks in Kenya

      Nov 2019

      Hot drinks continued to experience increasing demand in Kenya in 2019 across the market, supported by a positive economy, leading to increasing disposable incomes and higher consumer confidence, in addition to rising urbanisation. Nairobi in ...

      US$2,100
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      Country Report

      Country Report

      Other Hot Drinks in Kenya

      Nov 2019

      Other hot drinks in Kenya continued to record a strong performance in 2019, driven primarily by ongoing rising demand for the larger category of malt-based hot drinks. The latter is considered by many Kenyans to be healthier than chocolate-based ...

      US$990
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      Country Report

      Country Report

      Coffee in Kenya

      Nov 2019

      Coffee continued to experience increasing demand in Kenya in 2019, supported by economic growth and rising urbanisation. Nairobi in particular, is dramatically expanding, with urban development on the rise. This trend in combination with increasing ...

      US$990
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      Country Briefing

      Country Briefing

      Households: Kenya

      Nov 2019

      The Kenyan government has outlined multiple targets aimed at improving the livelihood and lifestyles of local households, including a focus on clean cooking sources, universal electricity access, and availability of broadband in rural areas. However,...

      US$250
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      Country Report

      Country Report

      Packaged Food in Kenya

      Nov 2019

      Packaged food recorded healthy growth in 2019 despite tough trading conditions and stiff competition from the unpackaged food and fresh food market. Kenya also experienced the worst drought in 38 years during the review period. The effects of the ...

      US$7,150
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      Country Report

      Country Report

      Breakfast Cereals in Kenya

      Nov 2019

       Amid global health concerns, cereal manufacturers have come under fire locally from health-conscious parents who are wary of sugary breakfast cereals, with sugar content being blamed for an increase in childhood obesity rates. Consumers require ...

      US$990
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      Country Report

      Country Report

      Processed Meat and Seafood in Kenya

      Oct 2019

      Manufactures have been innovating their offerings to cut-through competition and respond to consumers’ needs. For example, Farmer’s Choice Ltd has introduced a black pudding, known locally as mutura. Mutura is Kenya’s traditional blood sausage, made ...

      US$990
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      Country Report

      Country Report

      Rice, Pasta and Noodles in Kenya

      Oct 2019

      Kenya faced a wheat shortage in 2019, which led to many farmers abandoning their crops. Kenya consumes an estimated 1 million tonnes of wheat annually, and the drought in the country has caused a deficit of at least 750,000 tonnes. Kenya also faces ...

      US$990
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