With new developments in fresh coffee pods and emerging markets switching to coffee, Kraft is well placed to benefit. However, with key rival Nestlé ploughing ahead and Kraft facing a hugely disruptive company re-organisation, the future may not be ...
In the wake of the Cadbury acquisition, Kraft Foods nearly doubled its global health and wellness (HW) sales to US$16.5 billion in absolute retail value terms. Despite this boost to its size, it is facing the challenges of a lack of a flagship HW ...
The Cadbury acquisition has transformed Kraft Foods’s operations, created more balanced market coverage between developed and developing regions and shifted the portfolio to higher margin categories, such as confectionery and snacks. However, the ...
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