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    Megatrends

    The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
    Megatrends

    Megatrends

    How Ageing Population and Rising Longevity Drive Megatrends

    Jan 2020

    Population ageing and longer lifespans are shifting consumer demand and interests. With evolving lifestyles and growing spending power, silver consumers are becoming a more significant driver of megatrends. They are, for example, embracing healthy ...

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    Megatrends

    Megatrends

    Shifting Market Frontiers: State of Play 2019

    Sep 2019

    The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...

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    Strategy Briefing

    Strategy Briefing

    Megatrends, Sponsorships and Activation Strategies in Sports

    Aug 2019

    Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

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    Megatrends

    Megatrends

    Experience More: State of Play 2019

    Jun 2019

    This report looks at how the Experience More megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends; shifting economic power, technology, population change, environmental shifts and pressures and changing ...

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    Megatrends

    Megatrends

    Shopping Reinvented: State of Play 2019

    Jun 2019

    This report looks at how the Shopping Reinvented megatrend has evolved during the last 12 months. It examines the impact of developments in the key drivers of megatrends – shifting economic power, technology, population changes, environmental shifts ...

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    Megatrends

    Megatrends

    Ethical Living: State of Play 2019

    Jun 2019

    This report looks at how the Ethical Living megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends; shifting economic power, technology, populations change, environmental shifts and pressures and changing ...

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    Megatrends

    Megatrends

    Middle Class Retreat: State of Play 2019

    Apr 2019

    This report looks at how the Middle Class Retreat megatrend has evolved over the last 12 months, how developments in the drivers of megatrends have impacted this megatrend, and explores future scenarios and implications for business....

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    Megatrends

    Megatrends

    Premiumisation State of Play 2019

    Mar 2019

    This report looks at how the Premiumisation megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends – shifting economic power, technology, population change, environmental shifts and pressures, and changing ...

    US$570
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    Megatrends

    Megatrends

    Understanding the Five Drivers Shaping Megatrends

    Jan 2019

    To stay ahead of changing consumer preferences and values, companies must embrace megatrend analysis. To do this accurately, it is important to recognise the full picture and have a clear understanding of the social, economic, technological and ...

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    Megatrends

    Megatrends

    Experience More: In the Moment

    Jun 2018

    Experience More in the Moment focuses on how brands are creating multisensory, interactive experiences to transform brand interactions to engage with consumers on a more emotional level. Exploring new forms of marketing, product innovation and ...

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    Megatrends

    Megatrends

    Premiumisation in Asia Pacific: Tracking a New Affluent Class

    Jun 2018

    The rise of Asia Pacific as the world’s leading consumer market is reshaping the way brands are approaching premiumisation as a strategy. While authenticity, affordable luxury and a durable emotional connection are vital elements in Asia, as they are...

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    Megatrends

    Megatrends

    Shifting Market Frontiers in China: Mid-sized Cities Boom

    Jun 2018

    China’s major cities have undergone their market development and now it is the turn of the country’s mid-sized cities to face the spotlight. Rising incomes are perpetuating the emergence of a middle class, which is keen to embrace Western lifestyles ...

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    Megatrends

    Megatrends

    Healthy Living in Latin America: Evolving Consumer and Business Landscape

    Jun 2018

    Facing one of the most significant obesity crises and highest urbanisation rates globally, Latin America is yet to fully embrace the healthy living concept, both in terms of business manifestations and consumer lifestyle shifts. An extreme disparity ...

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    Megatrends

    Megatrends

    Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience

    Jun 2018

    Experience More in Asia Pacific: How Brands are Delivering an Enhanced Consumer Experience looks at how brands are responding to the Asian consumers’ desire to try the next big thing. Brands are employing an array of tools including the senses, ...

    US$1,325
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    Megatrends

    Megatrends

    Shopping Reinvented in Latin America: Evolving Expectations and Opportunities

    Jun 2018

    Shopping Reinvented reflects how economic and technological shifts have rewritten the shopper journey holistically. Today, shopping is a journey, the purpose of which is not just buying, but relationship-building. This report examines how local ...

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    Megatrends

    Megatrends

    Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life

    Jun 2018

    Connected consumers in Asia Pacific have embraced connectivity, and in particular the ubiquity of the mobile device – more so than other regions. In fact, many turn first to a handheld device for an array of purposes across lifestyle, social and ...

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    Megatrends

    Megatrends

    Ethical Living in Western Europe: Advancing to a Circular Economy

    Jun 2018

    Companies are advancing the circular economy by simplifying product design, using recycled content, offering spare parts, providing manuals and repair platforms and moving from products to services. With increasing awareness of environmental issues ...

    US$1,325
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    Megatrends

    Megatrends

    Middle Class Retreat in North America: Where do Opportunities Lie?

    Jun 2018

    Even as the economies of North America have recovered from the global financial crisis, the long-term outlook remains weak while the middle class continues to struggle to maintain their economic status. The middle class mindset, values and priorities...

    US$1,325
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    Megatrends

    Megatrends

    Shifting Economic Power as a Megatrend Driver

    May 2018

    With the rising importance of emerging markets, increasing interest in frontier markets, and fears over advanced economy stagnation, the global economy has witnessed a paradigm shift. These changing dynamics play a powerful role in driving the most ...

    US$1,325
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    Strategy Briefing

    Strategy Briefing

    Megatrends in Latin America Retailing

    May 2018

    As economic conditions in Latin America stabilise and improve, spending will begin to recover and retailers will need to rethink their value propositions for consumers with more acquisitive power. Retailers will need to think beyond price about how ...

    US$1,325
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