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    Taiwan

    Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

    Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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      Country Report

      Country Report

      Personal Luxury in Taiwan

      Feb 2020

      Demand trends within personal luxury are changing as millennials become influential consumers. Personal luxury is no longer only a statement of wealth but also fashion and image, with consumers in Taiwan increasingly preferring products that are ...

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      Country Report

      Luxury Writing Instruments and Stationery in Taiwan

      Feb 2020

      The rise of digital devices has resulted in writing by hand almost entirely disappearing from consumers’ everyday lives in both the private and commercial spheres, with digital devices such as smartphones and tablets often replacing traditional pen ...

      US$990
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      Country Report

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      Premium and Luxury Cars in Taiwan

      Feb 2020

      Growth in luxury cars was negatively impacted by stagnating wages at the end of the review period. However, modest current value growth is expected over the coming years, with the expanding population of aspirational middle income consumers fuelling ...

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      Country Report

      Country Report

      Luxury Portable Consumer Electronics in Taiwan

      Feb 2020

      Following a major decline in sales in 2017 due to the liquidation of previous sales leader Vertu, luxury portable consumer electronics is now recovering. Indeed, current value sales grew at a healthy rate in 2019, with luxury wearables performing ...

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      Luxury Eyewear in Taiwan

      Feb 2020

      Luxury sun glasses remains an important driver of growth within luxury eyewear. Sun glasses are increasingly considered as a fashionable personal accessory for outings and vacations, rather than as an eye protection product. As more and more ...

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      Country Report

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      Designer Apparel and Footwear (Ready-To-Wear) in Taiwan

      Feb 2020

      The limited offering of different items and designs is restricting demand for designer apparel and footwear as consumers are looking for more customised products that match their personal style. For example, sports brands such as adidas offer many ...

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      Country Report

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      Luxury Hotels in Taiwan

      Feb 2020

      Taiwan’s tourism industry has been sluggish in recent years, thus hampering the development of hotels. However, while the overall hotels category is suffering from over-supply, the niche segment of luxury hotels continues to grow. Hyatt remains ...

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      Country Report

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      Luxury Leather Goods in Taiwan

      Feb 2020

      Luxury leather goods continues to register robust growth in Taiwan thanks to fast-growing affordable segments and strong demand due to the impact of social media. For luxury handbags, small-sized bags such as Gucci Marmont and Marc Jacobs Snapshot ...

      US$990
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      Country Report

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      Luxury Timepieces in Taiwan

      Feb 2020

      Mild growth within luxury timepieces is being supported by the offering of more product variety in terms of price and design. This is helping to attract millennials, whose importance to sales continues to increase. In response to the lower spending ...

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      Country Report

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      Super Premium Beauty and Personal Care in Taiwan

      Feb 2020

      Compared with their counterparts in Southeast Asia or Western countries, Taiwanese women have not traditionally been frequent users of fragrances. However, fragrances sales grew rapidly over the latter part of the review period, with Chanel, Jo ...

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      Country Report

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      Luxury Goods in Taiwan

      Feb 2020

      Luxury goods sales continued to increase during 2019, despite only mild economic growth and the impact of public pension reform in 2018, which reduced public servants’ retirement funds and benefits, thus limiting purchasing power among mid to upper ...

      US$1,210
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      Country Report

      Country Report

      Fine Wines/Champagne and Spirits in Taiwan

      Feb 2020

      Compared to Western countries, Taiwan’s drinking culture is not very strong. When it comes to fine wines, champagne and spirits, many people go to bars to drink with friends. Another common occasion for consumption of fine alcoholic beverages is for ...

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      Country Report

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      Luxury Jewellery in Taiwan

      Feb 2020

      Modest economic development limited growth within luxury jewellery during 2019. Although the number of UHNWIs continues to increase, many would rather stay low-key and focus instead on investments. Also, the idea of displaying social status through ...

      US$990
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      Country Report

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      Fortified/Functional Packaged Food in Taiwan

      Feb 2020

      Unlike in most countries, in Taiwan, fortified/functional packaged food is often cheaper than standard alternatives. However, this does not apply to all categories. For instance, fortified/functional area products tend to be more expensive than ...

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      Organic Packaged Food in Taiwan

      Feb 2020

      The organic concept has been present in packaged food and fresh food in Taiwan for many years. By now, organic food is widely recognised and accepted. Many Taiwanese people are aware of the benefits of organic cultivation. In addition, many are ...

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      Country Report

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      Fortified/Functional Beverages in Taiwan

      Feb 2020

      2019 saw strong growth in FF bottled water as increasing numbers of Taiwanese consumers sought added value from their bottled water. However, FF bottled water remains a relatively underdeveloped category in which there are few options available. ...

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      Country Report

      Country Report

      Free From in Taiwan

      Feb 2020

      Free from lactose products have traditionally registered very low sales in Taiwan. However, toward the end of the review period, demand for these products continued to increase. In particular, consumers are becoming more interested in free from ...

      US$990
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      Country Report

      Country Report

      Health and Wellness in Taiwan

      Feb 2020

      2019 was another good year for health and wellness in Taiwan as consumer interest in healthier food and beverages continued to increase. Taiwan’s food and beverages industries are still living in the shadow of the food contamination scandals which ...

      US$2,100
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      Country Report

      Country Report

      Organic Beverages in Taiwan

      Feb 2020

      Recent years have seen a major proliferation in packaged food containing organic ingredients. The background to the emergence of this trend is the numerous major food contamination scandals that have rocked Taiwan over the course of the past decade. ...

      US$990
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      Country Report

      Country Report

      Naturally Healthy Packaged Food in Taiwan

      Feb 2020

      Taiwan’s domestically produced honey is increasingly recognised as being of very high quality. For this reason, consumers are increasingly willing to pay premium prices to obtain it. However, changes in the weather have led to fluctuations in the ...

      US$990
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