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Turkey

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Turkey StatisticsConsumer Lifestyles in TurkeyTurkey Country BriefingsFuture Demographics: Turkey in 2030

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    Country Briefing

    Sustainability: Turkey

    Jan 2020

    Turkey ranks 89th out of 97 global countries in the Environmental Sustainability Index. The low performance is due to coal prevalence in electricity generation, gradually draining water resources, lack of national governance towards curbing ...

    US$250
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    Country Report

    Country Report

    Luxury Hotels in Turkey

    Jan 2020

    The opening of Istanbul's new airport in April 2019, contributed to an increased performance for luxury hotels during the year, bringing new customers to the location. Due to the significant increase of visitors to Turkey, hotel occupancy rates ...

    US$990
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    Country Report

    Country Report

    Luxury Eyewear in Turkey

    Jan 2020

    The sharp depreciation of the Turkish lira in 2019, drove up prices of luxury eyewear in Turkey. Further increasing unit-prices were consumers requests for added-value. 2019 saw an increase of Turkish consumers requesting expensive products and ...

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    Country Report

    Country Report

    Luxury Goods in Turkey

    Jan 2020

    Despite luxury goods recording a decrease in growth in 2019, several factors benefited the landscape. Firstly, despite geopolitical instability, global luxury players continued to invest in the Turkish landscape, due to both consumer demand and the ...

    US$1,210
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    Country Report

    Country Report

    Luxury Timepieces in Turkey

    Jan 2020

    Affordable luxury timepieces were on the increase in 2019, offering status and quality, but at a lower unit price compared to high-end luxury players. A strategy luxury players use to attract more value-conscious affluent shoppers, is to launch ...

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    Country Report

    Country Report

    Luxury Leather Goods in Turkey

    Jan 2020

    Turkish woman have increasingly started to save up for designer bags as many see these as a sign of status. Women's luxury bags and small leather goods has also benefited from actresses and models being seen carrying luxury pieces. However, Turkish ...

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    Country Report

    Country Report

    Fine Wines/Champagne and Spirits in Turkey

    Jan 2020

    Despite performing well in 2019, fine wines/champagne and spirits in Turkey continued to be impacted by government policies, with high excise taxes hampering what could be, an even stronger performance. Turkey usually increases prices on alcoholic ...

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    Country Report

    Country Report

    Luxury Jewellery in Turkey

    Jan 2020

    Within luxury jewellery, several players have launched bridge jewellery collections to the landscape, mixing semiprecious gemstones and metals. This mixing of metals results in a more affordable offering, reaching a more extensive range of consumers....

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    Country Report

    Country Report

    Personal Luxury in Turkey

    Jan 2020

    In 2019, personal luxury players continued to target their offerings towards millennials, with millennials becoming the primary customer base for personal luxury players, with the older generations spending less than half of what millennials do. A ...

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    Country Report

    Country Report

    Super Premium Beauty and Personal Care in Turkey

    Jan 2020

    While a decrease was observed in domestic customers, there was an overall growth in super premium beauty and personal care, boosted by sales from tourists. As prices increase in 2019, often by over a quarter, domestic customers were less incentivised...

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    Country Report

    Country Report

    Designer Apparel and Footwear (Ready-To-Wear) in Turkey

    Jan 2020

    From high-end apparel houses like Balmain and Hugo Boss to fast-fashion retailers known throughout the world over, Western players have been moving their production eastward as they look for fair pricing and quality. Turkey does not just produce ...

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    Country Report

    Country Report

    Luxury Portable Consumer Electronics in Turkey

    Jan 2020

    The increasing activities of manufacturers of wearables, sportswear and watches has resulted in a blurring of competitive lines between these, and luxury timepieces. Therefore in 2019, electronic wearables continued to be a threat to luxury ...

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    Country Report

    Country Report

    Luxury Writing Instruments and Stationery in Turkey

    Jan 2020

    The desire for conspicuous luxury and brand heritage and quality play equal roles in the consumer’s decision making process when it comes to luxury writing instruments and stationery. For politicians and businessmen, luxury writing instruments and ...

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    Country Report

    Country Report

    Premium and Luxury Cars in Turkey

    Jan 2020

    In 2019, the luxury car landscape saw a considerable decline in retail value growth, having experienced positive and significant growth over the review period. This negative result was the impact of the rise in the exchange rate. As the Turkish lira ...

    US$990
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    Country Report

    Country Report

    Home Laundry Appliances in Turkey

    Jan 2020

    Home laundry appliances in Turkey recorded significant shrinkage in retail volume sales in both 2018 and 2019 due to dramatic economic hardship in the country and the removal of prior tax exemptions on durable goods which raised average unit prices ...

    US$990
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    Country Report

    Country Report

    Refrigeration Appliances in Turkey

    Jan 2020

    Refrigeration appliances experienced drastic decline in retail volume sales in Turkey in 2018 and 2019, parallel with economic downturn in the country and the termination of tax exemptions on various goods, including major appliances, which caused ...

    US$990
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    Country Report

    Country Report

    Personal Care Appliances in Turkey

    Jan 2020

    A respectable proportion of consumers in Turkey perceive personal care appliances to be somewhat of a luxury, especially during times of economic hardship. Although sales of personal care appliances recorded dynamic retail volume growth at the ...

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    Country Report

    Country Report

    Food Preparation Appliances in Turkey

    Jan 2020

    Retail volume sales of food preparation appliances in Turkey shrank markedly in 2018 and 2019 due to drastic economic downturn in the country. Nevertheless, current value sales growth remained strong in the two years due to rising average unit ...

    US$990
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    Country Report

    Country Report

    Small Cooking Appliances in Turkey

    Jan 2020

    Small cooking appliances registered drastic retail volume decline in Turkey in 2018 and 2019, as a result of economic downturn in the country and the dramatic depreciation of the local currency against the US dollar. In the forecast period, it is ...

    US$990
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    Country Report

    Country Report

    Microwaves in Turkey

    Jan 2020

    Retail volume sales of microwaves dropped dramatically in Turkey in 2018 and 2019 due to the negative economic situation in the country and the removal of the temporary tax exemption on durable goods, including major appliances such as microwaves. It...

    US$990
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